The creative brief for this project is for a fictional new coffee shop opening in Detroit, Michigan Avenue Roasting Company. The goal with their branding is for it to feel like something you want to hold onto.
By using illustration, the brand can feel it embodies the vibe they want to create with their coffee shop and their products. Final deliverables include 1 master logo, 2 sub logos, a package design for their coffee bags, to-go coffee cups, a small to-go bag design (something they can put pastries in), as well as a bag for the store merchandise.
